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Sep 20, 2016 10:41 AM

On Marketing: Three stats to build your 2017 marketing on

It’s planning season! Time to forecast next year, and build the marketing plan that will deliver the goods. If you’re building your plan and the digital portion is underfunded, consider restricting your approach.

By Josh Gordon
Business Briefs-Sept. 14
Sep 14, 2016 1:00 AM

Business Briefs-Sept. 14

Doogan's now under ownership of Walter Doogan's of Aurora has a new owner. The sale took place in the spring. Jeff Walter said he's hired an almost entirely new staff of 30, including Executive Chef Ron Zarembski Jr., who has worked hard to spice up the menu with more fresh food.

Sep 12, 2016 7:15 PM

Ashley Beltrano promoted to Manager " Cake Sales and Production at Acme Fresh Market

Ashley Beltrano has been promoted to the position of Manager – Cake Sales and Production at Acme Fresh Market.

Sep 12, 2016 7:14 PM

On Marketing: Plan your positioning to spur growth

Well, this is ambitious. Is it possible to effectively articulate the importance of knowing how to position your brand or business in the market in just a few hundred words?Nope.So why am I writing this column on the subject of positioning your business?

By Josh Gordon
[More news below]
Sep 9, 2016 11:22 AM

Hattie Larlham taps Hudson woman as new president

Twinsburg — Hattie Larlham welcomes Dr. Wendy Pardee as its new president, a new position that will see Pardee serve alongside the CEO and Board of Directors for the non-profit organization.

Sep 6, 2016 11:34 AM

On Marketing: Make sure you understand what your audience expects

A recent study published by the Pew Research Center reported that the number of Americans who read a physical book in the past year is 65 percent. That number is largely unchanged from the last time this study was conducted four years ago.

By Josh Gordon
Aug 30, 2016 12:32 PM

On Marketing: Facebook Messenger's massive marketing potential

A software platform as powerful as Facebook serves multiple purposes in the world of communications. We all know the value it holds for people connecting with people, for people getting information, and for companies communicating to their audience.

By Josh Gordon
Aug 23, 2016 11:16 AM

On Marketing: It's time to up our customer service game

Have you ever heard of something called “Parkinson’s Law?” If so, we are going to discuss how it relates to modern customer service.

By Josh Gordon
Business Spotlight: ALDI coming to Bainbridge as of Aug. 18
Aug 17, 2016 1:00 AM

Business Spotlight: ALDI coming to Bainbridge as of Aug. 18

FROM STAFF REPORTS ALDI's newest grocery store on Route 43 in Bainbridge Township, just north of the former Geauga Lake Park, will open Aug. 18. A ribbon-cutting ceremony will take place at 8:45 a.m.

Aug 16, 2016 4:44 PM

On Marketing: How to reach youth in community elections

By now, you probably know how much I love marketing and communications. What you may not know is that I love politics almost as much.First, it is a study in effective messaging.

By Josh Gordon
[More news below]
Aug 10, 2016 1:00 AM

Business Briefs-Aug. 10

Stein Mart plans storeStein Mart, a Jacksonville, Fla.-based retailer, is scheduled to open a store in the Marketplace at Four Corners in spring 2017.

Aug 9, 2016 3:58 PM

On Marketing: Why does SEO take so darn long?

“I’ve told you a million times never to exaggerate.” That’s one of my favorite examples of hyperbole. If I had a nickel for every time I’ve used that phrase I’d have more than a few nickels.

By Josh Gordon
Aug 3, 2016 3:19 PM

On Marketing: How to make local marketing work

I love what I do for a living.Part of my job-joy comes from the range of marketing and communications challenges I encounter. While I enjoy global brands and projects, I also enjoy the unique challenges of local, grassroots marketing efforts.

By Josh Gordon
Aug 3, 2016 1:00 AM

Business Briefs-Aug. 3

Rotek's local upgradelikely done by Sept. 1Rotek Inc., a thyssenkrupp company, is on schedule to complete a multimillion dollar equipment upgrade to its current seamless rolled ring manufacturing facility in Aurora.The new equipment officially will begin service on Sept. 1.

Jul 27, 2016 1:00 AM

Business Spotlight: New dance studio coming to Aurora

Alissa McCracken plans to open Elevation Dance Studio in September at 319 E. Garfield Road in Aurora. Her love for dance began at age 7 when she began studying jazz, tap, acrobatics, ballet and modern dance.

Jul 26, 2016 11:51 AM

On Marketing: Olympics marketing and communications testing ground

In all of the media hubbub of the Democratic and Republican conventions it’s easy to forget what is actually the largest media event on the globe this year — the 2016 Rio Olympics.As a person who loves competitive sports, I definitely enjoy the Olympics.

By Josh Gordon
Jul 21, 2016 12:26 PM

Acme Fresh Market, Hoppin’ Frog debut 125th anniversary collaboration brew

Acme Fresh Market continues celebrating its 125th anniversary with a custom-brewed grapefruit shandy beer, created by award-winning brewmaster Fred Karm, and his local brewery, Hoppin’ Frog in Akron.

Jul 19, 2016 10:51 AM

On Marketing: Can Pokémon Go work for your business?

Everyone is nuts for Pokémon Go right now.What began as a joint project for Niantic Labs (a Google company that also has many of the folks who designed Google Maps) and Nintendo has turned into a smash hit that people and company executives both love.

By Josh
[More news below]
Jul 18, 2016 6:58 PM

New owner of Chapel Hill Mall sees potential in young consumers

Chapel Hill Mall’s new owner sees potential to add new tenants by attracting young shoppers.Mike Kohan, of Kohan Retail Investment Group of Great Neck, N.Y., told the Cuyahoga Falls News-Press he took ownership of the ailing shopping mall on Friday, July 15.

By Steve Wiandt | Falls News Reporter
Jul 13, 2016 1:00 AM

Business Briefs-July 13

Cedar Fair's revenuesup in first half of 2016Cedar Fair Entertainment Co. reports that preliminary net revenues through July 4 totaled $517 million, an increase of $20 million (4 percent) over the same period a year ago.