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Dec 6, 2016 2:35 PM

On Marketing: How to recognize good customer service

It may not surprise you that I like to read. In fact, I have more desire to read than I have time to read. My reading list is long, and ever growing. I am fortunate to have a wonderful group of friends and colleagues who routinely recommend books to me.

By Josh Gordon
Nov 29, 2016 10:31 AM

On Marketing: Black Friday lessons for every business

How was your Black Fri­day shop­ping ex­pe­ri­ence?Be­ing the mar­ket­ing nerd that I am, I can’t re­sist the urge to visit a few stores on Black Fri­day.

By Josh Gordon
Nov 23, 2016 1:26 PM

Cuyahoga Valley Scenic Railroad CEO Tallman retiring at end of year

Peninsula — The cry of “All Aboard!” will continue in the valley but with a new conductor. Cuyahoga Valley Scenic Railroad President and CEO Craig B.

By Laura Freeman | Hudson Hub-times Reporter
Nov 23, 2016 1:00 AM

Business Brief-Nov. 23

Kent's Pufferbelly will close Jan. 1 Kent's Pufferbelly Ltd., one of the longest-standing restaurants in the city, will close heading into the new year. The Franklin Avenue restaurant opened in 1981 and its lease is up.

[More news below]
Nov 22, 2016 12:33 PM

On Marketing: Brain science and effective websites

Today is the final piece in a series where we have explored website building from a variety of useful angles. First we examined how we should set and enforce our expectations of a website.

By Josh Gordon
Nov 15, 2016 11:34 AM

On Marketing: 5 website technologies that show off your business

We have discussed a lot of information about websites lately. That’s on purpose. Websites, in general, have a long way to go to better and more effectively tell the story of a business and enable its growth.

By Josh Gordon
Nov 9, 2016 1:00 AM

Business Briefs-Nov. 9

Free haircuts set For the fourth straight year, to commemorate Veterans Day, Great Clips of Wooster in Barrington Town Square will show appreciation to those serving in the military by offering free haircuts Nov. 11.

Nov 1, 2016 6:30 PM

On Marketing: Essential habits of effective homepages

Last week we talked about the basics of a quality website.Today we confront a fundamental truth about all websites that often goes missed.Your website is the essential marketing material for your business.

By Josh Gordon
Oct 26, 2016 1:00 AM

Business Briefs-Oct. 26

Outlets eye donationsto fight breast cancerAurora Farms Premium Outlets is starting a national engagement with Susan G. Komen°, pledging to donate $1 million each year for the next two years to support the fight against breast cancer.

Oct 25, 2016 6:14 PM

On Marketing: What do you expect out of your website

Today’s column is the first in a series I’m doing specifically on websites. Why websites?Despite the fact that technology is advancing rapidly, the website remains the single most important marketing material you have.

By Josh Gordon
[More news below]
Oct 19, 2016 12:33 PM

On Marketing: How to lead your industry

You love your team. You love your products. Your customers have great things to say about you. But, it’s been almost a decade since the company has experienced meaningful growth. What gives?

By Josh Gordon
New Aurora business features fancy vinegar, olive oil
Oct 19, 2016 1:00 AM

New Aurora business features fancy vinegar, olive oil

by Bob Gaetjens | Reporter Aurora -- Vinegar and olive oil have become a huge part of resident Jen Smith's life since she opened Buckeye Blends in June.

By Bob Gaetjens | Reporter
Oct 12, 2016 1:00 AM

Business Briefs-Oct. 5

Mill website a winnerWRIS Web Services of Cleveland has earned a Standard of Excellence Award in the Web Marketing Association's WebAward competition for developing Aurora's Mill Distributors site.

Oct 11, 2016 9:58 AM

On Marketing: Is your marketing an investment or an expense?

If you see your marketing as an expense, it’s just a line item on your budget. That’s about it. You know you need to do marketing, so you pay for some.

By Josh Gordon
Oct 5, 2016 12:27 PM

Hudson Montessori School launches conservatory of music

Hudson — A conservatory of music opened this school year at the Hudson Montessori School. It offers in-depth musical training in many areas, said James Rhodes, music and conservatory director.

By Mike Lesko | Reporter
Sep 28, 2016 10:23 AM

On Marketing: Content marketing makes your advertising work

Let’s talk about autopilot advertising, and advertising equity. Autopilot Advertising Earlier this week the guy who handles our pest control came through the office. The office was abuzz with our usual chatter and meetings and whatnot.

By Josh Gordon
Sep 20, 2016 10:41 AM

On Marketing: Three stats to build your 2017 marketing on

It’s planning season! Time to forecast next year, and build the marketing plan that will deliver the goods. If you’re building your plan and the digital portion is underfunded, consider restricting your approach.

By Josh Gordon
Business Briefs-Sept. 14
Sep 14, 2016 1:00 AM

Business Briefs-Sept. 14

Doogan's now under ownership of Walter Doogan's of Aurora has a new owner. The sale took place in the spring. Jeff Walter said he's hired an almost entirely new staff of 30, including Executive Chef Ron Zarembski Jr., who has worked hard to spice up the menu with more fresh food.

[More news below]
Sep 12, 2016 7:15 PM

Ashley Beltrano promoted to Manager " Cake Sales and Production at Acme Fresh Market

Ashley Beltrano has been promoted to the position of Manager – Cake Sales and Production at Acme Fresh Market.

Sep 12, 2016 7:14 PM

On Marketing: Plan your positioning to spur growth

Well, this is ambitious. Is it possible to effectively articulate the importance of knowing how to position your brand or business in the market in just a few hundred words?Nope.So why am I writing this column on the subject of positioning your business?

By Josh Gordon