Aurora Council approves 'more user friendly' sign code

by MIKE LESKO | REPORTER Published:

Aurora -- The new sign code, which city leaders believe will be more user friendly, was approved March 10 by Council.

"The intent is that the aesthetic charm and historical character is always kept up," Law Director Dean DePiero said. "We have to keep that, but also allow businesses to advertise appropriately."

Council approved the legislation 8-0. Council member Amy McDougald was not present.

According to a Council document, the purposes of the sign code are:

• To preserve the city's aesthetic charm and historic character.

• To protect the general public from signs that are distracting to drivers or that obstruct vision of drivers.

• To insure that signs will be compatible with their surroundings and appropriate to the type of activity to which they pertain.

• To permit signs that are expressive of the identity of individual activities and the community as a whole.

• To permit signs that are legible in the context in which they are seen.

• By accomplishing the above goals, to protect property values in the city.

• Also, to establish regulations and processes to permit the installation of signs.

The ordinance was placed on hold by Council on Jan. 27. DePiero said the city wanted to double-check how the signs would affect the city's historical district.

"There is additional language that will help us maintain the character of the historical district," DePiero said.

DEFINITIONS have been added for better signage clarification; signage has been added to the exempt signs so as to not require a permit including for commercial and industrial real estate signs, project signs and signs in the rear of the buildings not visible from the road; a table has been created for temporary signage, and most of the temporary signage will not require a permit; and electronic display signs have been added, according to city officials.

Also, images have been added to the text to clarify measurement standards; overall total allowance on all signs for a property has been removed; commercial wall sign square footage measurement has been increased; supplemental signs are allowed in complexes; pedestrian blade signs now are permitted; master sign plans have been removed; and industrial signage has increased, officials said.

A sign in good repair should exhibit the following characteristics:

• Free of peeling or faded paint.

• No uneven soiling or rust streaks.

• No chipped, cracked, broken or bent letters, panels, framing, support structure or other part of the sign.

• Not leaning to a discernible degree.

• Free of weeds and debris in its planter, if applicable.

• Adequately supported and secured to safely bear the weight of the sign and pressure created by the wind.

• Painted to prevent corrosion.

Email: mlesko@recordpub.com

Phone: 330-541-9400 ext. 4187

Facebook: facebook.com/mike.lesko.378

Twitter: Mike Lesko@MikeLesko_RPC

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